FRONT® and Pretty Plastic Team Up to Transform the Future of Recycled PVC Use in Sustainable Architecture

As the architectural world increasingly focuses on sustainability and circular design, FRONT® (formerly StoneCycling) is proud to announce its latest collaboration with Pretty Plastic, the inventor of Pretty Plastic Panels. These panels are a high-performance and aesthetically unique solution for facade and roof cladding, made entirely from 100% recycled PVC waste. With the potential to revolutionize how the industry manages PVC waste, these panels represent a bold step forward in the development of environmentally-conscious building materials.

FRONT® Pretty Plastic Panels
Pretty Plastic Panels: First One, Second High & Basic Third. All made from 100% PVC waste.

What is PVC and Why Does it Matter?

PVC is widely used in applications ranging from pipes to window frames. With over 70% of PVC consumed by the construction industry, PVC’s recyclability has become a pressing issue in the quest for sustainable building practices. Its resistance to chemicals, water, and degradation makes it a staple of modern construction, but these same properties also make it environmentally challenging. The production of PVC relies heavily on non-renewable resources, including petroleum, and its waste management is problematic, with only 3% of PVC being recycled globally. The remaining 97% ends up either in landfills or incinerators, releasing harmful chemicals and contributing to environmental degradation.

The Pretty Plastic Solution

Pretty Plastic Panels are made entirely from recycled PVC, diverting waste from landfills and giving it new life in architectural design. Each square meter of Pretty Plastic Panels upcycles 24.2 kg of plastic waste, transforming what was once an environmental burden into a long-lasting, fire-resistant product.

Designed to embrace circular economy principles, the panels are easily fixed with a detachable system, allowing for reuse or full recycling at the end of their lifecycle. This closed-loop system ensures that architects and builders can specify Pretty Plastic with confidence in its sustainability credentials.

A Sustainable Design Statement

Pretty Plastic Panels not only offer architects a great new solution but also contribute to the larger movement toward sustainable building practices. Ward Massa, Co-founder at FRONT®: “It’s uur goal to advance to development, use and reuse of planet friendly aesthetic materials. This material is a perfect addition to our growing collection”. Managing Director of Pretty Plastic, Hajo Reinders adds: “We are thrilled to join FRONT and leverage their expertise and network to increase our impact on a global scale”.

Explore Pretty Plastic Panels

Pretty Plastic Panels: First One, Second High & Basic Third. All made from 100% PVC waste. Order your sample for your next project now!