By producing WasteBasedBricks on this new larger scale, they become more affordable without compromising quality. This makes sustainable construction the logical choice for architects, builders, and developers.
As production expands, so does the availability of WasteBasedBricks, meeting the growing demand. Greater availability also ensures a steady supply, allowing these sustainable bricks to be used on every scale.
Scaling up means turning even more construction and industrial waste into valuable building materials. Each brick contributes to a more circular economy and reduces the strain on landfills and natural resources. Scaling up production isn’t just about numbers — it’s about creating a better future for our planet.
Join us on April 3rd for a webinar where we introduce the upscaled WasteBasedBrick—making sustainable building materials more accessible than ever.
Together with DC Bricks, we’ll share what it took to scale up this innovative material and why it should set a new industry standard. This kind of progress doesn’t happen often, and we’re excited to show you how we made it possible.
Upcycling, design, and innovation are at the core of everything we do. As production scales up to an industrial level, the commitment to making high-quality, aesthetic building materials from waste available remains the same.
Alongside our standard range, we also offer bespoke solutions for unique projects — learn more about our Custom Made Service.
The story of the WasteBasedBrick began in 2009 when Tom van Soest experimented with upcycling waste from abandoned buildings at the Design Academy Eindhoven. After graduating, he co-founded the company StoneCycling (now FRONT® Materials) with Ward Massa (CEO), intending to develop sustainable building materials.
Tom van Soest: “It’s incredible to see how far this innovation has come. What started as small, handmade samples at the academy has grown into fully-fledged bricks embraced by leading architects and used in prestigious projects worldwide. The WasteBasedBrick helps clean up waste, and with this new step, it will reach even more projects—further increasing its impact. As the initiator, I take pride in seeing how an idea can grow into what may well be a true game-changer in the brick industry.”
Large-scale production is now underway, making WasteBasedBricks more affordable and widely available. These developments contribute to our mission of turning as much waste as possible into high-quality building materials, proving that aesthetics, sustainability, and scalability can go hand in hand.
In partnership with DC Bricks, we started producing WasteBasedBricks on a larger scale. This way, they’ve become more affordable without compromising quality.
The world is changing fast, and so is the world of construction. That is why StoneCycling embarks on a new journey into the next dimension.
With the same expert team under a new name, FRONT®, they start expanding their collection of innovative sustainable materials to make even more impact.
The first new products added to the collection are the “Pretty Plastic Panels” (with Pretty Plastic), the “Paper Waste Panels” (with ALTED Materials) and the ‘Skip Tile’ (with Alusid)
FRONT®: Your partner for sustainable, aesthetic building materials.
After a decade of StoneCycling’s success, founder Tom van Soest returns to his roots by re-establishing his graduation project ‘Blended Materials’ into a design studio focused on waste and design.
StoneCycling as a company has come a long way. Yet it feels the journey just started. To increase the positive impact on architecture and the construction industry, the StoneCycling mission gets tweaked to: advancing the development, use and reuse of planet-friendly aesthetic building materials.
New partnerhips are made with Fassat Gevelsystemen (the detachable “Beyond Wall System”) and Circular Matters (CornWall). CornWall is a 100% biodegradable wall finishing material crafted from plant-based biomass. It is available in 2 sizes and 8 colours.
A new branding, a new office and a new partnership! StoneCycling is making big steps to incorporate more sustainble building materials into their portfolio.
In a collaboration with Biomason® – the only company in the world employing biology to produce cement – BioBasedTiles® is launched as a new product to transform the construction sector.
With the help of bacteria, this tile grew in less than three days. It’s 20% lighter than a concrete block but three times stronger and does not require kiln firing. A real milestone!
The international focus also starts to pay off with new projects being realised in Amsterdam, London and New York.
Another milestone is StoneCycling’s biggest project to date: a residential development with over 260.000 kilograms of upcycled waste constructed on 11th Avenue in New York City.
Meanwhile, StoneCycling gets featured in respected publications such as Fast Company, Smithsonian and Dezeen.
These are exciting times for StoneCycling, as building from waste is now no longer just an idea, a concept or a thought.
Scaling up the business provides an exciting challenge for the team, and a committed production is found in Derck Zilverschoon, owner of the highly specialised brick production company Zilverschoon Randwijk. With a shared passion for sustainability, they start working on further developing and scaling up the next generation of building materials.
Tom gets chosen as the winner of the “Young Designer Award” at the Dutch Design Week with an approach that demonstrates “courage and the passion of a true artisan”.
After a feature in regional newspaper Limburgs Dagblad, based in Tom’s home province of Limburg in The Netherlands, the phone starts ringing.
The launch of the first range of WasteBasedBricks® results in more media coverage, ranging from various Dutch national newspapers to even more prestigious mentions such as one in the British daily newspaper The Guardian.
Even though there is serious interest in their products by architects and project developers met at various trade shows and events, StoneCycling has yet to sell their first brick or tile.
All that’s needed are the right certificates to prove their bricks fulfil the legal requirements of health, safety and environmental regulations, but the research needed to receive these documents does not come cheap and money is running out.
StoneCycling was conceived at the Design Academy in Eindhoven, The Netherlands. Then student, Tom van Soest focused on upcycling waste he found in vacant buildings awaiting demolition. Tom graduates from the Design Academy and founds his company StoneCycling with long-time friend Ward Massa. While Tom stays focused on his strengths in product development, Ward takes on the role of business strategist.
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