Dutch fintech company Adyen located its office in the two historic buildings that housed the former Hudson’s Bay department store on the Rokin in Amsterdam. For this project, we upcycled 77.250 KG of waste into a custom WasteBasedBrick© for the building´s interior.
Adyen asked original architect Rijnboutt and interior design office TANK to redesign the building. TANK already knew their way to FRONT® (formerly StoneCycling) from earlier collaborations and a new partnership soon followed.
TANK Amsterdam is striving not just for unique designs, but also for sustainable solutions in their projects. They are truly future-proof designers and know what FRONT® is capable of.
For this project, we first talked with the architects about using the Orange WasteBasedBricks. This is one of our all-time favourite ‘flavours’ from our product collection. However, TANK challenged us to go beyond the standard.
We looked into producing a more terracotta-like colour for the new future-proof office space Adyen in the heart of the historical centre of Amsterdam. In the reference materials, we looked at several Italian terracotta products such as tiles and roof tiles to achieve the final, Mediterranean-type colour of the product.
Together with TANK, we developed a bespoke brick that Adyen named ‘Mopé’, after the orange-coloured sweet fruit originating from Suriname. ‘Adyen’ is also a word from this country in South America, meaning “to start over again”. Aligning the product name with the company’s founding story seemed a nice touch.
For this project, we created a truly unique surface texture on the product without the need for a different production technique. We created a very large tile, which is able to drop from the mould without the usage of sand creating a unique, almost water-stricken surface.
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After production, the tile was cut into WasteBasedSlips, creating an even broader palette of surfaces.
We used the outside, inside, top and bottom of the brick, which not only looks great but is also very efficient. No waste is created in the cutting process, which is unique for the ceramic industry.
When searching for sustainable building materials we were positively surprised that authentic brickwork would be an option for us. The WasteBasedBrick® fully meets our demand for carbon-neutral building materials, which is Adyen’s sustainable license to operate. This well-known product connects our office interior to the historical context of Amsterdam, the city where we’re founded and listed.
We’re excited that you are interested in developing a custom made brick or brick slip. You can schedule an intake here.
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